Would you believe me if I told you you could sell anything to anyone just by being yourself? You’re enough, just as you are — you don’t have to change a thing… You don’t have to change the way you dress, talk, or how you sound.
None of that.
Listen, when people have an urgent need for a product… and you happen to have it for sale… people won’t care if you’re dressed in a suit or pajamas.
Try to remember the last time you went to buy something from someone… was any of that important to you? I bet the only thing that was important to you that day was getting the product in your hands.
Everything else was just a noise.
But why is it that we’re still being fed the wrong information about sales?
Unfortunately, I can’t answer that question. If I had to guess I would say… as long as there are people willing to ‘’buy’’ that advice, there will be people selling it — in all kinds of formats. Pick and choose the one you want, you can have it as a course, podcast, or as a good old book you can read by the fireplace.
But, not everything is so bad, in fact, if you look hard enough you can find people who are not only rich in their knowledge but also damn good at passing it on. It’s only a matter of time before you find one.
Now, let’s jump into the article and see if we can improve your ability to sell.
Have a Good Product to Sell
The first trick in the book is to ‘’sit’’ on a really good product. To give you a better idea, have you ever put up a product (new or used) for sale on any of the marketplaces… and no one’s called you in weeks’ time?
Some would say the price is too high and may need to be reduced. But what if… no one needs your product? Maybe it’s not convenient for them to have it — it’s not functional or lacks some of the key features. Whatever the case is, the product you sell needs to satisfy buyers’ needs rather than whims.
For one, it will be much easier for you to sell that product. This is because products that solve customer problems are in high demand. And secondly, you’ll feel better about selling a product-s that help other people.
So, it’s worth taking the time to find such items. If you have found such a product — great! If not, this is where you should start my friend.
Consumers Buy With Their Eyes
I bet it’s not the first time you hear a phrase that ‘’consumers buy with their eyes’’. Women especially. But if you think about it, isn’t it true? We’re all human, we all have a desire to want nice things. And it’s is okay to be drawn to pretty things.
Therefore it is very important to think about how you present and package your products. You can’t cut corners because everything matters, even the smallest of things.
For example, there’s a big difference in what environment you take pictures of the products. You can take a photo in a room that’s dark and dirty… or… you can find something a little bit better.
A bigger, brighter room with natural sunlight coming in — usually that’s all you need to get going. It’s a good starting point for a presentation.
Then comes the fun part — product placement. Show your product from different angles, and try to show as much detail as possible. Especially now that people prefer shopping online… they can’t touch the products through their screens.
If you can help people feel, touch, and try the product from the comfort of their homes, you’ll be able to sell anything to anyone!
Stop Sounding Like a Salesman
You’re just going about your day…. and the salesman calls you out of the blue. At that moment you have no interest in buying anything, but the person on the other side of the phone KEEPS PUSHING it… you lose patience and hang up!!
I bet you’ve had a call like that at some point in your life.
Now, think back to that moment for a second and remember how the person made you feel. Did you hang on to every word? Were you excited about what was being offered to you? What was your ‘’gut’’ feeling about the whole thing?
You see, people don’t like to be sold, but they love to buy. Shopping is an experience in itself, so don’t take it away from people. Instead, add to the experience. Put yourself in the shoes of others and understand what’s important to them when they shop around.
Maybe they have specific questions they are too shy to ask… or… maybe there’s something that worries them. Talk to them. Come from a place of empathy — show that you care!
That can be your greatest strength of all.
There are a hundred and one things to discuss when it comes to sales. Of all the things the most important (in my humble opinion) is to just be yourself and be of service to others.
Do that and everything else will fall into place.
Thank you for reading this article and be sure to read other ones we have on our blog.