So, you’ve got a product which the world wants. Others might things that’s enough to make it, but you know it’s not.

To sell a lot of produce, in a traditional (one-way) format with the customers, you need to find a way to connect with them.

In other words, you need to step in their shoes and figure out why have they turned up at your shop, what they’re looking for, why they need it, and how you can get it for them.

But it’s more than that. You need to know what to say (what not to say) and when to say it.

Luckily, with the help of this article, you’ll find answers to these and other questions!

May I now invite you to join me in the next paragraph?

Diagnose the ‘Problem’ & Recommend a Solution.

To illustrate my point, I’ll give you an example from everyday life.

Now… I want you to think back to the moment you visited a doctor. Remember how you came into his office and sat down in the chair next to him…

… remember how he seemed to care so deeply about your health that he would ask you a series of questions. Out of compassion, to truly get to the bottom of the problem. In doing so, the doctor could provide you with the needed remedies.

If that tells you anything, it’s to diagnose the problem before you can recommend anything to a client.

But that’s just one piece of the puzzle.

Diagnose the problem before you can recommend a solution to the client.

Lay Out How it Works and What it Does

When you’ve done ALL of the above in great detail, and I mean everything from identifying the client’s problem to proposing a solution, the next step is to describe the details of how everything works and what does what.

In doing so, you put customers at ease, making them more likely to buy.

Work to let customers know how to set it up, different settings, and features. Basically, go the extra mile for the customer.

Listen to their opinions, answer their questions, and really give the advice you would give to your best friend in the world.

With that said, if you have done your job right, even the most skeptical of customers should begin to open up their wallets.

Yes, I know, this is the part you’ve been waiting for, so let’s talk about that next.

Describe the details of how everything works and what does what.

Tell the Customer How to Pay and How Much!

So, what is left to be done? This one’s easy; you need to tell customers how to pay for your product! Could it be paid for with cash, credit card, or wire transfer?

If so, could it be further divided into monthly payments, to make things more affordable?

And that’s just off the top of my head.

Once you’ve taken the payment, you can also explain the delivery process, familiarize them with how the warranty works, and how to reach you if a problem arises.

Pretty basic stuff, really.

So, just take the time to go through all of this with your customer.

What to say to customers next? Tell them how to pay (and how much).

Final Thoughts

In closing, these are the things you want to say when trying to sell a product.

I hope that you can see a common theme running throughout this article… and that is… people don’t want to be sold anymore, they want to be engaged, enlightened, and informed about the product they’ve eyed down.

Pair that with a great personality and charisma and you’ll have a customer for life.

If you enjoyed reading this piece, you might like to check out our blog here.